Harnessing the power of Behavioural Economics in customer contact by Crawford Hollingworth | The Marketing Society

See on Scoop.it – Behavioral Economics

Crawford Hollingworth, founder, The Behavioural Architects, explores how BE provides the blueprint for exploring how to achieve the behaviour or behavioural (Very struck by the usefulness of this framework of behavioral influence to determine whole…

See on blog.marketing-soc.org.uk